These are the sources and citations used to research DISSERTATION. This bibliography was generated on Cite This For Me on

  • Journal

    Abidin, C.

    Visibility labour: Engaging with Influencers’ fashion brands and #OOTD advertorial campaigns on Instagram

    2016 - Media International Australia

    In-text: (Abidin 86-100)

    Your Bibliography: Abidin, Crystal. "Visibility Labour: Engaging With Influencers’ Fashion Brands And #OOTD Advertorial Campaigns On Instagram." Media International Australia 161.1 (2016): 86-100. Web.

  • Journal

    Atkin, C. and Block, M.

    Effectiveness of celebrity endorsers

    1983 - Journal of Advertising Research

    In-text: (Atkin and Block 57-61)

    Your Bibliography: Atkin, C, and M Block. "Effectiveness Of Celebrity Endorsers." Journal of Advertising Research 23 (1983): 57-61. Print.

  • Journal

    Baker, M. J. and Churchill, G. A.

    The Impact of Physically Attractive Models on Advertising Evaluations

    1977 - Journal of Marketing Research

    In-text: (Baker and Churchill 538)

    Your Bibliography: Baker, Michael J., and Gilbert A. Churchill. "The Impact Of Physically Attractive Models On Advertising Evaluations." Journal of Marketing Research 14.4 (1977): 538. Web.

  • Chapter of an ed. book

    Bandura, A.

    Social cognitive theory of mass commu- nication

    1994

    In-text: (Bandura 61-90)

    Your Bibliography: Bandura, A. "Social Cognitive Theory Of Mass Commu- Nication." LEA’S Com- Munication Series. Media Effects: Advances In Theory And Research. J Bryant and D Zillmann. 1994. 61-90. Print.

  • Book

    Belch, G. E. and Belch, M. A.

    Introduction to advertising and promotion

    1997 - Irwin - Chicago

    In-text: (Belch and Belch)

    Your Bibliography: Belch, George E, and Michael A Belch. Introduction To Advertising And Promotion. 3rd ed. Chicago: Irwin, 1997. Print.

  • Journal

    Berthon, P., Pitt, L. and Campbell, C.

    Ad Lib: When Customers Create the Ad

    2008 - California Management Review

    In-text: (Berthon, Pitt and Campbell 6-30)

    Your Bibliography: Berthon, Pierre, Leyland Pitt, and Colin Campbell. "Ad Lib: When Customers Create The Ad." California Management Review 50.4 (2008): 6-30. Web.

  • Journal

    Boon, S.

    Admirer-celebrity relationships among young adults. Explaining perceptions of celebrity influence on identity

    2001 - Human Communication Research

    In-text: (Boon 432-465)

    Your Bibliography: Boon, S. "Admirer-Celebrity Relationships Among Young Adults. Explaining Perceptions Of Celebrity Influence On Identity." Human Communication Research 27.3 (2001): 432-465. Web.

  • Book

    Bryan, A. and Bell, E.

    Business research methods

    2011 - Oxford University Press - Cambridge

    In-text: (Bryan and Bell)

    Your Bibliography: Bryan, A, and E Bell. Business Research Methods. 3rd ed. Cambridge: Oxford University Press, 2011. Print.

  • Book

    Burgess, T.

    A general introduction to the design of questionnaires for survey research.

    2001 - University of Leeds

    In-text: (Burgess 1-22)

    Your Bibliography: Burgess, Thomas. A General Introduction To The Design Of Questionnaires For Survey Research.. 1st ed. University of Leeds, 2001. Print.

  • Journal

    Chaiken, S.

    Communicator physical attractiveness and persuasion.

    1979 - Journal of Personality and Social Psychology

    In-text: (Chaiken 1387-1397)

    Your Bibliography: Chaiken, Shelly. "Communicator Physical Attractiveness And Persuasion.." Journal of Personality and Social Psychology 37.8 (1979): 1387-1397. Web.

  • Journal

    Chen, J., Xu, H. and Whinston, A. B.

    Moderated Online Communities and Quality of User-Generated Content

    2011 - Journal of Management Information Systems

    In-text: (Chen, Xu and Whinston 237-268)

    Your Bibliography: Chen, Jianqing, Hong Xu, and Andrew B. Whinston. "Moderated Online Communities And Quality Of User-Generated Content." Journal of Management Information Systems 28.2 (2011): 237-268. Web.

  • Journal

    Chen, Y., Fay, S. and Wang, Q.

    The Role of Marketing in Social Media: How Online Consumer Reviews Evolve

    2011 - Journal of Interactive Marketing

    In-text: (Chen, Fay and Wang 85-94)

    Your Bibliography: Chen, Yubo, Scott Fay, and Qi Wang. "The Role Of Marketing In Social Media: How Online Consumer Reviews Evolve." Journal of Interactive Marketing 25.2 (2011): 85-94. Web.

  • Journal

    Choi, S. M. and Rifon, N. J.

    Antecedents and Consequences of Web Advertising Credibility

    2002 - Journal of Interactive Advertising

    In-text: (Choi and Rifon 12-24)

    Your Bibliography: Choi, Sejung Marina, and Nora J. Rifon. "Antecedents And Consequences Of Web Advertising Credibility." Journal of Interactive Advertising 3.1 (2002): 12-24. Web.

  • Journal

    Clow, K. E., James, K. E., Kranenburg, K. E. and Berry, C. T.

    The relationship of the visual element of an advertisement to service quality expectations and source credibility

    2006 - Journal of Services Marketing

    In-text: (Clow et al. 404-411)

    Your Bibliography: Clow, Kenneth E. et al. "The Relationship Of The Visual Element Of An Advertisement To Service Quality Expectations And Source Credibility." Journal of Services Marketing 20.6 (2006): 404-411. Web.

  • Book

    Creswell, J. W.

    Research design: Qualitative, Quantitative, and Mixed Methods Approaches

    2014 - SAGE - London

    In-text: (Creswell)

    Your Bibliography: Creswell, John W. Research Design: Qualitative, Quantitative, And Mixed Methods Approaches. 4th ed. London: SAGE, 2014. Print.

  • Book

    Creswell, J. W.

    Research design: Qualitative, Quantitative and Mixed Methods Approaches

    2014 - Sage - CA

    In-text: (Creswell)

    Your Bibliography: Creswell, John W. Research Design: Qualitative, Quantitative And Mixed Methods Approaches. 4th ed. CA: Sage, 2014. Print.

  • Journal

    Das, S., Dash, M., Sahoo, K. and Mishra, U.

    Study on effectiveness of celebrity endorsements in print & social media advertisements on the buying behaviour of consumers

    2018 - Revista ESPACIOS

    In-text: (Das et al.)

    Your Bibliography: Das, S et al. "Study On Effectiveness Of Celebrity Endorsements In Print & Social Media Advertisements On The Buying Behaviour Of Consumers." Revista ESPACIOS 39.6 (2018): n. pag. Print.

  • Journal

    Desarbo, W. and Harshman, R.

    Celebrity-Brand Congruence Analysis

    1985 - Current Issues and Research in Advertising

    In-text: (Desarbo and Harshman 17-52)

    Your Bibliography: Desarbo, W.S, and R.A Harshman. "Celebrity-Brand Congruence Analysis." Current Issues and Research in Advertising 1 (1985): 17-52. Print.

  • Journal

    Dodds, W. B., Monroe, K. B. and Grewal, D.

    Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

    1991 - Journal of Marketing Research

    In-text: (Dodds, Monroe and Grewal 307-319)

    Your Bibliography: Dodds, William B., Kent B. Monroe, and Dhruv Grewal. "Effects Of Price, Brand, And Store Information On Buyers’ Product Evaluations." Journal of Marketing Research 28.3 (1991): 307-319. Web.

  • Journal

    Ellison, N. B., Vitak, J., Gray, R. and Lampe, C.

    Cultivating Social Resources on Social Network Sites: Facebook Relationship Maintenance Behaviors and Their Role in Social Capital Processes

    2014 - Journal of Computer-Mediated Communication

    In-text: (Ellison et al. 855-870)

    Your Bibliography: Ellison, Nicole B. et al. "Cultivating Social Resources On Social Network Sites: Facebook Relationship Maintenance Behaviors And Their Role In Social Capital Processes." Journal of Computer-Mediated Communication 19.4 (2014): 855-870. Web.

  • Journal

    Ellison, N. B., Steinfield, C. and Lampe, C.

    The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites

    2007 - Journal of Computer-Mediated Communication

    In-text: (Ellison, Steinfield and Lampe 1143-1168)

    Your Bibliography: Ellison, Nicole B., Charles Steinfield, and Cliff Lampe. "The Benefits Of Facebook “Friends:” Social Capital And College Students’ Use Of Online Social Network Sites." Journal of Computer-Mediated Communication 12.4 (2007): 1143-1168. Web.

  • Journal

    Erdogan, B. Z., Baker, M. J. and Tagg, S.

    Selecting Celebrity Endorsers:The Practitioner's Perspective

    2001 - Journal of Advertising Research

    In-text: (Erdogan, Baker and Tagg 39-48)

    Your Bibliography: Erdogan, B. Zafer, Michael J. Baker, and Stephen Tagg. "Selecting Celebrity Endorsers:The Practitioner's Perspective." Journal of Advertising Research 41.3 (2001): 39-48. Web.

  • Journal

    Erdogan, B. Z.

    Celebrity Endorsement: A Literature Review

    1999 - Journal of Marketing Management

    In-text: (Erdogan 291-314)

    Your Bibliography: Erdogan, B. Zafer. "Celebrity Endorsement: A Literature Review." Journal of Marketing Management 15.4 (1999): 291-314. Web.

  • Journal

    Etikan, I., Musa, S. and Alkassim, R.

    Comparison of Convenience Sampling and Purposive Sampling

    2016 - American Journal of Theoretical and Applied Statistics

    In-text: (Etikan, Musa and Alkassim 1)

    Your Bibliography: Etikan, Ilker, S.A Musa, and R.S Alkassim. "Comparison Of Convenience Sampling And Purposive Sampling." American Journal of Theoretical and Applied Statistics 5.1 (2016): 1. Web. 12 June 2020.

  • Journal

    Evans, N. J., Phua, J., Lim, J. and Jun, H.

    Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent

    2017 - Journal of Interactive Advertising

    In-text: (Evans et al. 138-149)

    Your Bibliography: Evans, Nathaniel J. et al. "Disclosing Instagram Influencer Advertising: The Effects Of Disclosure Language On Advertising Recognition, Attitudes, And Behavioral Intent." Journal of Interactive Advertising 17.2 (2017): 138-149. Web.

  • Journal

    Evans, R. H.

    An Analysis of Criterion Variable Reliability in Conjoint Analysis

    1996 - Perceptual and Motor Skills

    In-text: (Evans 988-990)

    Your Bibliography: Evans, Richard H. "An Analysis Of Criterion Variable Reliability In Conjoint Analysis." Perceptual and Motor Skills 82.3 (1996): 988-990. Web.

  • Journal

    Friedman, H. and Friedman, L.

    Endorser Effectiveness by Product Type

    1979 - Journal of Advertising Research

    In-text: (Friedman and Friedman 63-71)

    Your Bibliography: Friedman, H, and L Friedman. "Endorser Effectiveness By Product Type." Journal of Advertising Research 19.5 (1979): 63-71. Print.

  • Journal

    Gauns, K. K., Pillai, S. K. B., Kamat, K., Chen, R. F. and Chang, L.

    Impact of Celebrity Endorsement on Consumer Buying Behaviour in the State of Goa

    2017 - IIM Kozhikode Society & Management Review

    In-text: (Gauns et al. 45-58)

    Your Bibliography: Gauns, Karuna Krishna et al. "Impact Of Celebrity Endorsement On Consumer Buying Behaviour In The State Of Goa." IIM Kozhikode Society & Management Review 7.1 (2017): 45-58. Web. 25 May 2020.

  • Journal

    Gefen, D. and Straub, D. W.

    Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

    2004 - Omega

    In-text: (Gefen and Straub 407-424)

    Your Bibliography: Gefen, David, and Detmar W. Straub. "Consumer Trust In B2C E-Commerce And The Importance Of Social Presence: Experiments In E-Products And E-Services." Omega 32.6 (2004): 407-424. Web.

  • Book

    Gil, J. and Johnson, P.

    Research Methods for Managers

    2010 - Sage

    In-text: (Gil and Johnson)

    Your Bibliography: Gil, John, and Phil Johnson. Research Methods For Managers. 4th ed. Sage, 2010. Print.

  • Journal

    Goethals, G. R. and Nelson, R. E.

    Similarity in the influence process: The belief-value distinction.

    1973 - Journal of Personality and Social Psychology

    In-text: (Goethals and Nelson 117-122)

    Your Bibliography: Goethals, George R., and R. Eric Nelson. "Similarity In The Influence Process: The Belief-Value Distinction.." Journal of Personality and Social Psychology 25.1 (1973): 117-122. Web.

  • Journal

    Goldsmith, R. E., Lafferty, B. A. and Newell, S. J.

    The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

    2000 - Journal of Advertising

    In-text: (Goldsmith, Lafferty and Newell 43-54)

    Your Bibliography: Goldsmith, Ronald E., Barbara A. Lafferty, and Stephen J. Newell. "The Impact Of Corporate Credibility And Celebrity Credibility On Consumer Reaction To Advertisements And Brands." Journal of Advertising 29.3 (2000): 43-54. Web.

  • Journal

    Gonzales, A. L. and Hancock, J. T.

    Mirror, Mirror on my Facebook Wall: Effects of Exposure to Facebook on Self-Esteem

    2011 - Cyberpsychology, Behavior, and Social Networking

    In-text: (Gonzales and Hancock 79-83)

    Your Bibliography: Gonzales, Amy L., and Jeffrey T. Hancock. "Mirror, Mirror On My Facebook Wall: Effects Of Exposure To Facebook On Self-Esteem." Cyberpsychology, Behavior, and Social Networking 14.1-2 (2011): 79-83. Web.

  • E-book or PDF

    Greasley, P.

    Quantitative Data Analysis Using SPSS : An Introduction for Health and Social Studies

    2007 - McGraw-Hill Education

    In-text: (Greasley)

    Your Bibliography: Greasley, Pete. Quantitative Data Analysis Using SPSS : An Introduction For Health And Social Studies. McGraw-Hill Education, 2007. Print.

  • Book

    Hair, J. F., Black, W. C. and Babin, B. J.

    Multivariate data analysis

    2010 - Pearson Education - Upper Saddle River, N.J.

    In-text: (Hair, Black and Babin)

    Your Bibliography: Hair, Joseph F, William C Black, and Barry J Babin. Multivariate Data Analysis. Upper Saddle River, N.J.: Pearson Education, 2010. Print.

  • Journal

    Hovland, C. I. and Weiss, W.

    The Influence of Source Credibility on Communication Effectiveness

    1951 - Public Opinion Quarterly

    In-text: (Hovland and Weiss 635)

    Your Bibliography: Hovland, Carl I., and Walter Weiss. "The Influence Of Source Credibility On Communication Effectiveness." Public Opinion Quarterly 15.4 (1951): 635. Web.

  • Journal

    Hovland, C. I., Janis, I. L. and Kelley, H. H.

    Communication and Persuasion: Psychological Studies of Opinion Change.

    1953 - American Sociological Review

    In-text: (Hovland, Janis and Kelley 355)

    Your Bibliography: Hovland, Carl I., Irving L. Janis, and Harold H. Kelley. "Communication And Persuasion: Psychological Studies Of Opinion Change.." American Sociological Review 19.3 (1953): 355. Web.

  • Journal

    Hu, X., Ha, L., Mo, S. and Xu, Y.

    Who are Fans of Facebook Fan Pages? An Electronic Word-of-Mouth Communication PerspectiveWHO ARE FANS OF FACEBOOK FAN PAGES? AN ELECTRONIC WORD-OF-MOUTH COMMUNICATION PERSPECTIVE

    2014 - International Journal of Cyber Society and Education

    In-text: (Hu et al. 125-146)

    Your Bibliography: Hu, Xiao et al. "Who Are Fans Of Facebook Fan Pages? An Electronic Word-Of-Mouth Communication Perspectivewho ARE FANS OF FACEBOOK FAN PAGES? AN ELECTRONIC WORD-OF-MOUTH COMMUNICATION PERSPECTIVE." International Journal of Cyber Society and Education 7.2 (2014): 125-146. Web.

  • Journal

    Igwenagu, C.

    Fundamentals of research methodology and data collection

    2016

    In-text: (Igwenagu)

    Your Bibliography: Igwenagu, Chinelo. "Fundamentals Of Research Methodology And Data Collection." (2016): n. pag. Web. 12 June 2020.

  • Journal

    Ilicic, J. and Webster, C. M.

    Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention

    2011 - Australasian Marketing Journal (AMJ)

    In-text: (Ilicic and Webster 230-237)

    Your Bibliography: Ilicic, Jasmina, and Cynthia M. Webster. "Effects Of Multiple Endorsements And Consumer–Celebrity Attachment On Attitude And Purchase Intention." Australasian Marketing Journal (AMJ) 19.4 (2011): 230-237. Web.

  • Journal

    Jin, S. A. and Phua, J.

    Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities

    2014 - Journal of Advertising

    In-text: (Jin and Phua 181-195)

    Your Bibliography: Jin, Seung-A Annie, and Joe Phua. "Following Celebrities’ Tweets About Brands: The Impact Of Twitter-Based Electronic Word-Of-Mouth On Consumers’ Source Credibility Perception, Buying Intention, And Social Identification With Celebrities." Journal of Advertising 43.2 (2014): 181-195. Web. 23 May 2020.

  • Journal

    Johnson, T. J. and Kaye, B. K.

    The dark side of the boon? Credibility, selective exposure and the proliferation of online sources of political information

    2013 - Computers in Human Behavior

    In-text: (Johnson and Kaye 1862-1871)

    Your Bibliography: Johnson, Thomas J., and Barbara K. Kaye. "The Dark Side Of The Boon? Credibility, Selective Exposure And The Proliferation Of Online Sources Of Political Information." Computers in Human Behavior 29.4 (2013): 1862-1871. Web. 25 June 2020.

  • Journal

    Kanungo, R. N. and Pang, S.

    Effects of human models on perceived product quality.

    1973 - Journal of Applied Psychology

    In-text: (Kanungo and Pang 172-178)

    Your Bibliography: Kanungo, Rabindra N., and Sam Pang. "Effects Of Human Models On Perceived Product Quality.." Journal of Applied Psychology 57.2 (1973): 172-178. Web.

  • Journal

    Kaplan, A. M. and Haenlein, M.

    Users of the world, unite! The challenges and opportunities of Social Media

    2010 - Business Horizons

    In-text: (Kaplan and Haenlein 59-68)

    Your Bibliography: Kaplan, Andreas M., and Michael Haenlein. "Users Of The World, Unite! The Challenges And Opportunities Of Social Media." Business Horizons 53.1 (2010): 59-68. Web.

  • Journal

    Kathiravan, C.

    Effectiveness of advertisements in social media

    2017 - Asian Academic Research Journal of Multidisciplinary

    In-text: (Kathiravan 179-190)

    Your Bibliography: Kathiravan, C. "Effectiveness Of Advertisements In Social Media." Asian Academic Research Journal of Multidisciplinary 4.7 (2017): 179-190. Print.

  • Journal

    Kelman, H. C.

    Compliance, identification, and internalization three processes of attitude change

    1958 - Journal of Conflict Resolution

    In-text: (Kelman 51-60)

    Your Bibliography: Kelman, Herbert C. "Compliance, Identification, And Internalization Three Processes Of Attitude Change." Journal of Conflict Resolution 2.1 (1958): 51-60. Web.

  • Journal

    Kumar, A.

    Celebrity Endorsements and Its Impact on Consumer Buying Behaviour

    2011 - SSRN Electronic Journal

    In-text: (Kumar)

    Your Bibliography: Kumar, Amit. "Celebrity Endorsements And Its Impact On Consumer Buying Behaviour." SSRN Electronic Journal (2011): n. pag. Web.

  • Journal

    Lee, Y. and Koo, J.

    Athlete Endorsement, Attitudes, and Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence and Endorser Credibility

    2015 - Journal of Sport Management

    In-text: (Lee and Koo 523-538)

    Your Bibliography: Lee, Younghan, and Jakeun Koo. "Athlete Endorsement, Attitudes, And Purchase Intention: The Interaction Effect Between Athlete Endorser-Product Congruence And Endorser Credibility." Journal of Sport Management 29.5 (2015): 523-538. Web.

  • Book

    Li, C. and Bernoff, J.

    Groundswell: Winning in a World Trans- formed by Social Technologies

    2011 - Harvard University Press - Boston

    In-text: (Li and Bernoff)

    Your Bibliography: Li, Charlene, and Josh Bernoff. Groundswell: Winning In A World Trans- Formed By Social Technologies. Boston: Harvard University Press, 2011. Print.

  • Journal

    Li, Z. and Yin, Y.

    Attractiveness, expertise and closeness: The effect of source credibility of the first lady as political endorser on social media in China

    2018 - Global Media and China

    In-text: (Li and Yin 297-315)

    Your Bibliography: Li, Zongya, and Yiyi Yin. "Attractiveness, Expertise And Closeness: The Effect Of Source Credibility Of The First Lady As Political Endorser On Social Media In China." Global Media and China 3.4 (2018): 297-315. Web.

  • Journal

    Lu, Y., Zhao, L. and Wang, B.

    From virtual community members to C2C e-commerce buyers: Trust in virtual communities and its effect on consumers’ purchase intention

    2010 - Electronic Commerce Research and Applications

    In-text: (Lu, Zhao and Wang 346-360)

    Your Bibliography: Lu, Yaobin, Ling Zhao, and Bin Wang. "From Virtual Community Members To C2C E-Commerce Buyers: Trust In Virtual Communities And Its Effect On Consumers’ Purchase Intention." Electronic Commerce Research and Applications 9.4 (2010): 346-360. Web.

  • Book

    MacDonald, S. and Headlam, N.

    Research Methods Handbook

    2011 - Centre for Local Economic Strategies - Manchester

    In-text: (MacDonald and Headlam 7-53)

    Your Bibliography: MacDonald, Stuart, and Nicola Headlam. Research Methods Handbook. Manchester: Centre for Local Economic Strategies, 2011. Print.

  • Journal

    MacKenzie, S. B. and Lutz, R. J.

    An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

    1989 - Journal of Marketing

    In-text: (MacKenzie and Lutz 48)

    Your Bibliography: MacKenzie, Scott B., and Richard J. Lutz. "An Empirical Examination Of The Structural Antecedents Of Attitude Toward The Ad In An Advertising Pretesting Context." Journal of Marketing 53.2 (1989): 48. Web.

  • Journal

    Maddux, J. E. and Rogers, R. W.

    Effects of source expertness, physical attractiveness, and supporting arguments on persuasion: A case of brains over beauty.

    1980 - Journal of Personality and Social Psychology

    In-text: (Maddux and Rogers 235-244)

    Your Bibliography: Maddux, James E., and Ronald W. Rogers. "Effects Of Source Expertness, Physical Attractiveness, And Supporting Arguments On Persuasion: A Case Of Brains Over Beauty.." Journal of Personality and Social Psychology 39.2 (1980): 235-244. Web.

  • Journal

    McCracken, G.

    Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

    1989 - Journal of Consumer Research

    In-text: (McCracken 310-321)

    Your Bibliography: McCracken, Grant. "Who Is The Celebrity Endorser? Cultural Foundations Of The Endorsement Process." Journal of Consumer Research 16.3 (1989): 310-321. Web.

  • Journal

    McGinnies, E. and Ward, C. D.

    Better Liked than Right: Trustworthiness and Expertise as Factor in Credibility

    1980 - Personality and Social Psychology Bulletin

    In-text: (McGinnies and Ward 467-472)

    Your Bibliography: McGinnies, Elliott, and Charles D. Ward. "Better Liked Than Right: Trustworthiness And Expertise As Factor In Credibility." Personality and Social Psychology Bulletin 6.3 (1980): 467-472. Web.

  • Chapter of an ed. book

    McGuire, W.

    The nature of attitudes and attitude change

    1985 - Random House - New York

    In-text: (McGuire 136-314)

    Your Bibliography: McGuire, W.J. "The Nature Of Attitudes And Attitude Change." Handbook Of Social Psychology. G Lindzey and E Aronson. 2nd ed. New York: Random House, 1985. 136-314. Print.

  • Journal

    McLoughlin, C. and Lee, M. J.

    Social software and participatory learning: Pedagogical choices with technology affordances in the Web 2.0 era

    2007 - ICT: Providing choices for learners and learning. Proceedings ascilite Singapore 2007

    In-text: (McLoughlin and Lee 664-675)

    Your Bibliography: McLoughlin, Catherine, and Mark J.W. Lee. "Social Software And Participatory Learning: Pedagogical Choices With Technology Affordances In The Web 2.0 Era." ICT: Providing choices for learners and learning. Proceedings ascilite Singapore 2007 (2007): 664-675. Web. 21 May 2020.

  • Journal

    Nugraha, R., Kusumawardani, K. A. and Octavianie, V.

    The Influence of Celebrity Endorsement in Instagram towards Customer Behavior and Purchase Intention in Healthy Food Diet Business

    2018 - Firm Journal of Management Studies

    In-text: (Nugraha, Kusumawardani and Octavianie)

    Your Bibliography: Nugraha, Rendika, Kunthi A. Kusumawardani, and Vinda Octavianie. "The Influence Of Celebrity Endorsement In Instagram Towards Customer Behavior And Purchase Intention In Healthy Food Diet Business." Firm Journal of Management Studies 3.2 (2018): n. pag. Web.

  • Journal

    O’Reilly, K., MacMillan, A., Mumuni, A. G. and Lancendorfer, K. M.

    Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

    2016 - Journal of Internet Commerce

    In-text: (O’Reilly et al. 77-96)

    Your Bibliography: O’Reilly, Kelley et al. "Extending Our Understanding Of Ewom Impact: The Role Of Source Credibility And Message Relevance." Journal of Internet Commerce 15.2 (2016): 77-96. Web. 25 June 2020.

  • Journal

    Ohanian, R.

    Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

    1990 - Journal of Advertising

    In-text: (Ohanian 39-52)

    Your Bibliography: Ohanian, Roobina. "Construction And Validation Of A Scale To Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, And Attractiveness." Journal of Advertising 19.3 (1990): 39-52. Web.

  • Journal

    Ohanian, R.

    The Impact of Celebrity Spokespersons- Perceived Image on Consumer Intention to Purchase

    1991 - Journal of Advertising Research

    In-text: (Ohanian 46-54)

    Your Bibliography: Ohanian, R. "The Impact Of Celebrity Spokespersons- Perceived Image On Consumer Intention To Purchase." Journal of Advertising Research 31.1 (1991): 46-54. Print.

  • Journal

    Patzer, G. L.

    Source credibility as a function of communicator physical attractiveness

    1983 - Journal of Business Research

    In-text: (Patzer 229-241)

    Your Bibliography: Patzer, Gordon L. "Source Credibility As A Function Of Communicator Physical Attractiveness." Journal of Business Research 11.2 (1983): 229-241. Web.

  • Journal

    Petty, R. and Cacioppo, J.

    Issue involvement as a moderator of the effects on attitude of advertising content and context

    1981 - Advances in Consumer Research

    In-text: (Petty and Cacioppo 20-24)

    Your Bibliography: Petty, R.E, and J.T Cacioppo. "Issue Involvement As A Moderator Of The Effects On Attitude Of Advertising Content And Context." Advances in Consumer Research 8 (1981): 20-24. Print.

  • Journal

    Petty, R. E. and Wegener, D. T.

    Matching Versus Mismatching Attitude Functions: Implications for Scrutiny of Persuasive Messages

    1998 - Personality and Social Psychology Bulletin

    In-text: (Petty and Wegener 227-240)

    Your Bibliography: Petty, Richard E., and Duane T. Wegener. "Matching Versus Mismatching Attitude Functions: Implications For Scrutiny Of Persuasive Messages." Personality and Social Psychology Bulletin 24.3 (1998): 227-240. Web.

  • Journal

    Phua, J., Jin, S. V. and Kim, J. (.

    Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat

    2017 - Computers in Human Behavior

    In-text: (Phua, Jin and Kim 115-122)

    Your Bibliography: Phua, Joe, Seunga Venus Jin, and Jihoon (Jay) Kim. "Uses And Gratifications Of Social Networking Sites For Bridging And Bonding Social Capital: A Comparison Of Facebook, Twitter, Instagram, And Snapchat." Computers in Human Behavior 72 (2017): 115-122. Web.

  • Journal

    POTURAK, M. and SOFTIĆ, S.

    Influence of Social Media Content on Consumer Purchase Intention: Mediation Effect of Brand Equity

    2019 - Eurasian Journal of Business and Economics

    In-text: (POTURAK and SOFTIĆ 17-43)

    Your Bibliography: POTURAK, Mersid, and Sumeja SOFTIĆ. "Influence Of Social Media Content On Consumer Purchase Intention: Mediation Effect Of Brand Equity." Eurasian Journal of Business and Economics 12.23 (2019): 17-43. Web.

  • Journal

    Priyankara, R., Weerasiri, S., Dissanayaka, R. and Jinadasa, M.

    Celebrity Endorsement and Consumer Buying Intention With Relation to the Television Advertisement for Perfumes

    2017 - Management Studies

    In-text: (Priyankara et al. 128-147)

    Your Bibliography: Priyankara, R et al. "Celebrity Endorsement And Consumer Buying Intention With Relation To The Television Advertisement For Perfumes." Management Studies 5.2 (2017): 128-147. Web. 25 June 2020.

  • Journal

    Rogers, E. M. and Bhowmik, D. K.

    Homophily-Heterophily: Relational Concepts for Communication Research

    1970 - Public Opinion Quarterly

    In-text: (Rogers and Bhowmik 523)

    Your Bibliography: Rogers, Everett M., and Dilip K. Bhowmik. "Homophily-Heterophily: Relational Concepts For Communication Research." Public Opinion Quarterly 34.4 (1970): 523. Web.

  • Book

    Saunders, M. N., Lewis, P. and Thornhill, A.

    Research methods for business students

    2009 - Pearson Education

    In-text: (Saunders, Lewis and Thornhill)

    Your Bibliography: Saunders, Mark N.K., Philip Lewis, and Adrian Thornhill. Research Methods For Business Students. 5th ed. Pearson Education, 2009. Print.

  • Journal

    Seiler, R. and Kucza, G.

    Source credibility model, source attractiveness model and match-up-hypothesis -an integrated model

    2020 - Journal of International Scientific Publications

    In-text: (Seiler and Kucza 2-15)

    Your Bibliography: Seiler, R, and G Kucza. "Source Credibility Model, Source Attractiveness Model And Match-Up-Hypothesis -An Integrated Model." Journal of International Scientific Publications 11 (2020): 2-15. Print.

  • Journal

    Sokolova, K. and Kefi, H.

    Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions

    2019 - Journal of Retailing and Consumer Services

    In-text: (Sokolova and Kefi)

    Your Bibliography: Sokolova, Karina, and Hajer Kefi. "Instagram And Youtube Bloggers Promote It, Why Should I Buy? How Credibility And Parasocial Interaction Influence Purchase Intentions." Journal of Retailing and Consumer Services 53 (2019): n. pag. Web.

  • Journal

    Sternthal, B., Dholakia, R. and Leavitt, C.

    The Persuasive Effect of Source Credibility: Tests of Cognitive Response

    1978 - Journal of Consumer Research

    In-text: (Sternthal, Dholakia and Leavitt 252)

    Your Bibliography: Sternthal, Brian, Ruby Dholakia, and Clark Leavitt. "The Persuasive Effect Of Source Credibility: Tests Of Cognitive Response." Journal of Consumer Research 4.4 (1978): 252. Web.

  • Journal

    Stever, G. and Lawson, K.

    Twitter as a way for celebrities to communicate with fans: implications for the study of parasocial interaction

    2013 - orth American Journal of Psychology

    In-text: (Stever and Lawson 339-354)

    Your Bibliography: Stever, G.S, and K Lawson. "Twitter As A Way For Celebrities To Communicate With Fans: Implications For The Study Of Parasocial Interaction." orth American Journal of Psychology 15.1 (2013): 339-354. Print.

  • Dissertation

    Stewart, L.

    Effect of consumers’ perceptions of political figures on source credibility and attitude toward apparel

    2010

    In-text: (Stewart)

    Your Bibliography: Stewart, L.M. "Effect Of Consumers’ Perceptions Of Political Figures On Source Credibility And Attitude Toward Apparel." Doctoral dissertation. Oregon State University, 2010. Print.

  • Dissertation

    Sukamolson, S.

    Fundamentals of quantitative research

    2007

    In-text: (Sukamolson)

    Your Bibliography: Sukamolson, Suphat. "Fundamentals Of Quantitative Research." Doctoral. Fundamentals of quantitative research, 2007. Print.

  • Journal

    Sukhdial, A., Aiken, D. and Kahle, L.

    Are You Old School?

    2002 - Journal of Advertising Research

    In-text: (Sukhdial, Aiken and Kahle 71-81)

    Your Bibliography: Sukhdial, Ajay, Damon Aiken, and Lynn Kahle. "Are You Old School?." Journal of Advertising Research 42.4 (2002): 71-81. Web.

  • Journal

    Thoumrungroje, A.

    The Influence of Social Media Intensity and EWOM on Conspicuous Consumption

    2014 - Procedia - Social and Behavioral Sciences

    In-text: (Thoumrungroje 7-15)

    Your Bibliography: Thoumrungroje, Amonrat. "The Influence Of Social Media Intensity And EWOM On Conspicuous Consumption." Procedia - Social and Behavioral Sciences 148 (2014): 7-15. Web. 25 May 2020.

  • Journal

    Ting, H., Ming, W., Cyril de Run, E. and Choo, S.

    Beliefs about the Use of Instagram: An Exploratory Study

    2015 - International Journal of Business and Innovation

    In-text: (Ting et al. 15-31)

    Your Bibliography: Ting, H et al. "Beliefs About The Use Of Instagram: An Exploratory Study." International Journal of Business and Innovation 2.2 (2015): 15-31. Print.

  • Conference proceedings

    Vij, S. and Sharma, J.

    An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers

    2013 - IIMA Conference on Marketing in Emerging Economies

    In-text: (Vij and Sharma)

    Your Bibliography: Vij, S, and J Sharma. "An Empirical Study On Social Media Behaviour Of Consumers And Social Media Marketing Practices Of Marketers." IIMA Conference On Marketing In Emerging Economies. 2013. Print.

  • Journal

    Wilcox, K., Kramer, T. and Sen, S.

    Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice

    2011 - Journal of Consumer Research

    In-text: (Wilcox, Kramer and Sen 151-163)

    Your Bibliography: Wilcox, Keith, Thomas Kramer, and Sankar Sen. "Indulgence Or Self-Control: A Dual Process Model Of The Effect Of Incidental Pride On Indulgent Choice." Journal of Consumer Research 38.1 (2011): 151-163. Web.

  • Journal

    Wirtz, B., Göttel, V. and Daiser, P.

    Social networks: Usage intensity and effects on personalized advertising

    2017 - Journal of Electronic Commerce Research

    In-text: (Wirtz, Göttel and Daiser 103-123)

    Your Bibliography: Wirtz, Bernd, Vincent Göttel, and Peter Daiser. "Social Networks: Usage Intensity And Effects On Personalized Advertising." Journal of Electronic Commerce Research 18.2 (2017): 103-123. Print.

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