These are the sources and citations used to research Measuring consumer willingness to pay at the point of purchase. Journal of Marketing Research,. This bibliography was generated on Cite This For Me on

  • Journal

    Kuminoff, N. V., Zhang, C. and Rudi, J.

    Are Travelers Willing to Pay a Premium to Stay at a “Green” Hotel? Evidence from an Internal Meta-Analysis of Hedonic Price Premia

    2010 - Agricultural and Resource Economics Review

    In-text: (Kuminoff, Zhang and Rudi 468-484)

    Your Bibliography: Kuminoff, Nicolai V., Congwen Zhang, and Jeta Rudi. "Are Travelers Willing To Pay A Premium To Stay At A “Green” Hotel? Evidence From An Internal Meta-Analysis Of Hedonic Price Premia." Agricultural and Resource Economics Review 39.3 (2010): 468-484. Web.

  • Journal

    Lyon, T. P. and Maxwell, J. W.

    Greenwash: Corporate Environmental Disclosure under Threat of Audit

    2006 - SSRN Electronic Journal

    In-text: (Lyon and Maxwell 1-33)

    Your Bibliography: Lyon, Thomas P., and John W. Maxwell. "Greenwash: Corporate Environmental Disclosure Under Threat Of Audit." SSRN Electronic Journal 1055 (2006): 1-33. Web.

  • Journal

    Wertenbroch, K. and Skiera, B.

    Measuring Consumers' Willingness to Pay at the Point of Purchase

    2002 - Journal of Marketing Research

    In-text: (Wertenbroch and Skiera 228-241)

    Your Bibliography: Wertenbroch, Klaus, and Bernd Skiera. "Measuring Consumers' Willingness To Pay At The Point Of Purchase." Journal of Marketing Research 39.2 (2002): 228-241. Web.

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