These are the sources and citations used to research makreting 2. This bibliography was generated on Cite This For Me on

  • Journal

    Fairhurst, A. E. and Fiorito, S. S.

    Retail buyers' decision-making process: an investigation of contributing variables

    1990 - The International Review of Retail, Distribution and Consumer Research

    In-text: (Fairhurst and Fiorito 87-100)

    Your Bibliography: Fairhurst, Ann E., and Susan S. Fiorito. "Retail Buyers' Decision-Making Process: An Investigation Of Contributing Variables." The International Review of Retail, Distribution and Consumer Research 1.1 (1990): 87-100. Web. 24 May 2020.

  • Website

    Furman, J.

    Secrets to selling intangibles - business.com

    2017

    In-text: (Furman)

    Your Bibliography: Furman, Jonathan. "Secrets To Selling Intangibles - Business.Com." business.com. N.p., 2017. Web. 25 May 2020.

  • Website

    Group, C.

    Our strategy | Coles Group

    2020

    In-text: (Group)

    Your Bibliography: Group, Coles. "Our Strategy | Coles Group." Colesgroup.com.au. N.p., 2020. Web. 23 May 2020.

  • Website

    Group, W.

    WOW.AU | Woolworths Group Ltd. Annual Income Statement - WSJ

    2020

    In-text: (Group)

    Your Bibliography: Group, Woolworths. "WOW.AU | Woolworths Group Ltd. Annual Income Statement - WSJ." Wsj.com. N.p., 2020. Web. 23 May 2020.

  • Journal

    Hansen, J. M., McDonald, R. E. and Mitchell, R. K.

    Competence resource specialization, causal ambiguity, and the creation and decay of competitiveness: the role of marketing strategy in new product performance and shareholder value

    2012 - Journal of the Academy of Marketing Science

    In-text: (Hansen, McDonald and Mitchell 300-319)

    Your Bibliography: Hansen, Jared M., Robert E. McDonald, and Ronald K. Mitchell. "Competence Resource Specialization, Causal Ambiguity, And The Creation And Decay Of Competitiveness: The Role Of Marketing Strategy In New Product Performance And Shareholder Value." Journal of the Academy of Marketing Science 41.3 (2012): 300-319. Web. 24 May 2020.

  • Journal

    Liebermann, Y. and Flint-Goor, A.

    Message strategy by product-class type: A matching model

    1996 - International Journal of Research in Marketing

    In-text: (Liebermann and Flint-Goor 237-249)

    Your Bibliography: Liebermann, Yehoshua, and Amir Flint-Goor. "Message Strategy By Product-Class Type: A Matching Model." International Journal of Research in Marketing 13.3 (1996): 237-249. Web. 23 May 2020.

  • Journal

    Mago, S. D. and Pate, J. G.

    An experimental examination of competitor-based price matching guarantees

    2009 - Journal of Economic Behavior & Organization

    In-text: (Mago and Pate 342-360)

    Your Bibliography: Mago, Shakun Datta, and Jennifer G. Pate. "An Experimental Examination Of Competitor-Based Price Matching Guarantees." Journal of Economic Behavior & Organization 70.1-2 (2009): 342-360. Web. 23 May 2020.

  • Journal

    Percy, L.

    Strategic Integration Marketing Communication

    2018

    In-text: (Percy)

    Your Bibliography: Percy, Larry. "Strategic Integration Marketing Communication." 3 (2018): n. pag. Web. 24 May 2020.

  • Website

    Strategy and objectives - Woolworths Group

    2020 - Woolworths Group

    In-text: ("Strategy And Objectives - Woolworths Group")

    Your Bibliography: "Strategy And Objectives - Woolworths Group." Woolworthsgroup.com.au. N.p., 2020. Web. 23 May 2020.

  • Journal

    Tafesse, W. and Wien, A.

    Using Message Strategy to Drive Consumer Behavioral Engagement on Social Media

    2017 - SSRN Electronic Journal

    In-text: (Tafesse and Wien 241-253)

    Your Bibliography: Tafesse, Wondwesen, and Anders Wien. "Using Message Strategy To Drive Consumer Behavioral Engagement On Social Media." SSRN Electronic Journal 35.3 (2017): 241-253. Web. 25 May 2020.

  • Website

    TechTogsBiometric Bodysuit

    2020 - University of Queensland

    In-text: ("Techtogsbiometric Bodysuit")

    Your Bibliography: "Techtogsbiometric Bodysuit." Edge.edx.org. N.p., 2020. Web. 24 May 2020.

  • Website

    WARD, S.

    Use Target Marketing and Market Segmentation to Improve Your Bottom Line

    2020

    In-text: (WARD)

    Your Bibliography: WARD, SUSAN. "Use Target Marketing And Market Segmentation To Improve Your Bottom Line." The Balance Small Business. N.p., 2020. Web. 24 May 2020.

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