These are the sources and citations used to research Literature Review. This bibliography was generated on Cite This For Me on

  • Journal

    Abidin, C.

    “Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity

    2016 - Social Media + Society

    In-text: (Abidin 1-7)

    Your Bibliography: Abidin, Crystal. "“Aren’T These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies As Subversive Frivolity." Social Media + Society 2.2 (2016): 1-7. Web.

  • Journal

    Albors, J., Ramos, J. and Hervas, J.

    New learning network paradigms: Communities of objectives, crowdsourcing, wikis and open source

    2008 - International Journal of Information Management

    In-text: (Albors, Ramos and Hervas 194-202)

    Your Bibliography: Albors, J., J.C. Ramos, and J.L. Hervas. "New Learning Network Paradigms: Communities Of Objectives, Crowdsourcing, Wikis And Open Source." International Journal of Information Management 28.3 (2008): 194-202. Web.

  • Conference proceedings

    Alshawaf, E. and Wen, L.

    Understanding digital reputation on Instagram: A case study of social media mavens.

    2015 - Academic Conferences and Publishing International Limited,19–27. - Portugal

    In-text: (Alshawaf and Wen 19-27)

    Your Bibliography: Alshawaf, Eman, and Le Wen. "Understanding Digital Reputation On Instagram: A Case Study Of Social Media Mavens.." Proceedings Of The 2Nd European Conference On Social Media ECSM 2015,. Portugal: Academic Conferences and Publishing International Limited,19–27., 2015. 19-27. Web. 20 Dec. 2018.

  • Journal

    Alves, H., Fernandes, C. and Raposo, M.

    Social Media Marketing: A Literature Review and Implications

    2016 - Psychology & Marketing

    In-text: (Alves, Fernandes and Raposo 1029-1038)

    Your Bibliography: Alves, Helena, Cristina Fernandes, and Mário Raposo. "Social Media Marketing: A Literature Review And Implications." Psychology & Marketing 33.12 (2016): 1029-1038. Web.

  • Website

    Armstrong, A. and Hagel, J.

    The Real Value of On-Line Communities


    In-text: (Armstrong and Hagel)

    Your Bibliography: Armstrong, Arthur, and John Hagel. "The Real Value Of On-Line Communities." Harvard Business Review. N.p., 2018. Web. 20 Dec. 2018.

  • Journal

    Baker, M. J. and Churchill, G. A.

    The Impact of Physically Attractive Models on Advertising Evaluations

    1977 - Journal of Marketing Research

    In-text: (Baker and Churchill 538)

    Your Bibliography: Baker, Michael J., and Gilbert A. Churchill. "The Impact Of Physically Attractive Models On Advertising Evaluations." Journal of Marketing Research 14.4 (1977): 538. Web.

  • Website

    Ballantine, P. and Martin, B.

    inShare Forming Parasocial Relationships in Online Communities

    2005 - Association for Consumer Research

    In-text: (Ballantine and Martin)

    Your Bibliography: Ballantine, Paul, and Brett Martin. "Inshare Forming Parasocial Relationships In Online Communities." N.p., 2005. Web. 20 Dec. 2018.

  • Journal

    Barutcu, S. and Tomas, M.

    Sustainable Social Media Marketing and Measuring Effectiveness of Social Media Marketing

    2013 - Journal of Internet Applications and Management

    In-text: (Barutcu and Tomas 5-24)

    Your Bibliography: Barutcu, Suleyman, and Melda Tomas. "Sustainable Social Media Marketing And Measuring Effectiveness Of Social Media Marketing." Journal of Internet Applications and Management 4.1 (2013): 5-24. Web.

  • Journal

    Booth, N. and Matic, J. A.

    Mapping and leveraging influencers in social media to shape corporate brand perceptions

    2011 - Corporate Communications: An International Journal

    In-text: (Booth and Matic 184-191)

    Your Bibliography: Booth, Norman, and Julie Ann Matic. "Mapping And Leveraging Influencers In Social Media To Shape Corporate Brand Perceptions." Corporate Communications: An International Journal 16.3 (2011): 184-191. Web.

  • Book

    Brown, D. and Hayes, N.

    Influencer marketing

    2008 - Elsevier/Butterworth-Heinemann - Amsterdam

    In-text: (Brown and Hayes)

    Your Bibliography: Brown, Duncan, and Nick Hayes. Influencer Marketing. Amsterdam: Elsevier/Butterworth-Heinemann, 2008. Print.

  • Journal

    Brown, J., Broderick, A. J. and Lee, N.

    Word of mouth communication within online communities: Conceptualizing the online social network

    2007 - Journal of Interactive Marketing

    In-text: (Brown, Broderick and Lee 2-20)

    Your Bibliography: Brown, Jo, Amanda J. Broderick, and Nick Lee. "Word Of Mouth Communication Within Online Communities: Conceptualizing The Online Social Network." Journal of Interactive Marketing 21.3 (2007): 2-20. Web.

  • Book

    Bryman, A. and Bell, E.

    Business research methods

    2015 - Oxford University Press - Oxford

    In-text: (Bryman and Bell)

    Your Bibliography: Bryman, Alan, and Emma Bell. Business Research Methods. Oxford: Oxford University Press, 2015. Print.

  • Journal

    Bucher, T.

    Networking, or What the Social Means in Social Media

    2015 - Social Media + Society

    In-text: (Bucher 205630511557813)

    Your Bibliography: Bucher, Taina. "Networking, Or What The Social Means In Social Media." Social Media + Society 1.1 (2015): 205630511557813. Web.

  • Website

    Bughin, J. B., Doogan, J. and Vetvik, O. J. V.

    A new way to measure word-of-mouth marketing

    2010 - McKinsey

    In-text: (Bughin, Doogan and Vetvik)

    Your Bibliography: Bughin, Jacques Bughin, Jonathan Doogan, and Ole Jørgen Vetvik Vetvik. "A New Way To Measure Word-Of-Mouth Marketing." McKinsey & Company. N.p., 2010. Web. 20 Dec. 2018.

  • Blog

    Burns, S.


    2018 - Prizeology

    In-text: (Burns)

    Your Bibliography: Burns, Sarah. "INFLUENCER MARKETING RESEARCH – WHAT CONSUMERS REALLY THINK." Prizeology. N.p., 2018. Web. 20 Dec. 2018.

  • Dissertation

    Carlsson,, J., Linnér, E. and Taha, S.

    What Characterizes an Influential Instagram Fashion Influencer?


    In-text: (Carlsson, Linnér and Taha)

    Your Bibliography: Carlsson,, Johan, Emily Linnér, and Sitav Taha. "What Characterizes An Influential Instagram Fashion Influencer?." Undergradate. Linnaeus University, 2018. Print.

  • Journal

    Carr, C. T. and Hayes, R. A.

    The Effect of Disclosure of Third-Party Influence on an Opinion Leader's Credibility and Electronic Word of Mouth in Two-Step Flow

    2014 - Journal of Interactive Advertising

    In-text: (Carr and Hayes 38-50)

    Your Bibliography: Carr, Caleb T., and Rebecca A. Hayes. "The Effect Of Disclosure Of Third-Party Influence On An Opinion Leader's Credibility And Electronic Word Of Mouth In Two-Step Flow." Journal of Interactive Advertising 14.1 (2014): 38-50. Web.

  • Journal

    Carrillat, F., d’Astous, A. and Morissette Grégoire, E.

    Leveraging social media to enhance recruitment effectiveness

    2014 - Internet Research

    In-text: (Carrillat, d’Astous and Morissette Grégoire 474-495)

    Your Bibliography: Carrillat, François, Alain d’Astous, and Emilie Morissette Grégoire. "Leveraging Social Media To Enhance Recruitment Effectiveness." Internet Research 24.4 (2014): 474-495. Web.

  • Journal

    Carroll, A.

    Brand communications in fashion categories using celebrity endorsement

    2008 - Journal of Brand Management

    In-text: (Carroll 146-158)

    Your Bibliography: Carroll, Angela. "Brand Communications In Fashion Categories Using Celebrity Endorsement." Journal of Brand Management 17.2 (2008): 146-158. Web.

  • Journal

    Chaiken, S.

    Communicator physical attractiveness and persuasion.

    1979 - Journal of Personality and Social Psychology

    In-text: (Chaiken 1387-1397)

    Your Bibliography: Chaiken, Shelly. "Communicator Physical Attractiveness And Persuasion.." Journal of Personality and Social Psychology 37.8 (1979): 1387-1397. Web.

  • Website

    Constantinides, E., Romero, C. L. and Boria, M. A. G.

    Social Media: A New Frontier for Retailers?


    In-text: (Constantinides, Romero and Boria)

    Your Bibliography: Constantinides, Efthymios, Carlota Lorenzo Romero, and Miguel A. Gómez Boria. "Social Media: A New Frontier For Retailers?." N.p., 2018. Web. 20 Dec. 2018.

  • Journal

    Coviello, N. E., Brodie, R. J. and Munro, H. J.

    An investigation of marketing practice by firm size

    2000 - Journal of Business Venturing

    In-text: (Coviello, Brodie and Munro 523-545)

    Your Bibliography: Coviello, Nicole E, Roderick J Brodie, and Hugh J Munro. "An Investigation Of Marketing Practice By Firm Size." Journal of Business Venturing 15.5-6 (2000): 523-545. Web.

  • Book

    Creswell, J. W. and Plano Clark, V. L.

    Designing and conducting mixed methods research

    2009 - Sage - Thousand Oaks

    In-text: (Creswell and Plano Clark)

    Your Bibliography: Creswell, John W, and Vicki L Plano Clark. Designing And Conducting Mixed Methods Research. Thousand Oaks: Sage, 2009. Print.

  • Dissertation

    Dahlqvist,, J. and Preiksaite, S.

    How competing brands are being communicated through Influencer Marketing


    Too many collaborations lead to a negative reaction from the consumer’s evaluation of the influencer, resulting in the influencer being perceived as less trustworthy.

    In-text: (Dahlqvist, and Preiksaite)

    Your Bibliography: Dahlqvist,, Josefin, and Samanta Preiksaite. "How Competing Brands Are Being Communicated Through Influencer Marketing." Undergraduate. Jönköping Universit, 2018. Print.

  • Journal

    Daugherty, T. and Hoffman, E.

    eWOM and the importance of capturing consumer attention within social media

    2013 - Journal of Marketing Communications

    In-text: (Daugherty and Hoffman 82-102)

    Your Bibliography: Daugherty, Terry, and Ernest Hoffman. "Ewom And The Importance Of Capturing Consumer Attention Within Social Media." Journal of Marketing Communications 20.1-2 (2013): 82-102. Web.

  • Journal

    Delgado‐Ballester, E. and Luis Munuera‐Alemán, J.

    Brand trust in the context of consumer loyalty

    2001 - European Journal of Marketing

    In-text: (Delgado‐Ballester and Luis Munuera‐Alemán 1238-1258)

    Your Bibliography: Delgado‐Ballester, Elena, and José Luis Munuera‐Alemán. "Brand Trust In The Context Of Consumer Loyalty." European Journal of Marketing 35.11/12 (2001): 1238-1258. Web.

  • Website

    Dholakiya, P.

    3 Industries that Benefit Most from Influencer Marketing - GroupHigh


    In-text: (Dholakiya)

    Your Bibliography: Dholakiya, Pratik. "3 Industries That Benefit Most From Influencer Marketing - Grouphigh." GroupHigh. N.p., 2018. Web. 19 Mar. 2019.

  • Journal

    Duffett, R. G.

    Facebook advertising’s influence on intention-to-purchase and purchase amongst Millennials

    2015 - Internet Research

    In-text: (Duffett 498-526)

    Your Bibliography: Duffett, Rodney Graeme. "Facebook Advertising’S Influence On Intention-To-Purchase And Purchase Amongst Millennials." Internet Research 25.4 (2015): 498-526. Web.

  • Journal

    Duffy, B. E. and Hund, E.

    “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers

    2015 - Social Media + Society

    In-text: (Duffy and Hund)

    Your Bibliography: Duffy, Brooke Erin, and Emily Hund. "“Having It All” On Social Media: Entrepreneurial Femininity And Self-Branding Among Fashion Bloggers." Social Media + Society 1.2 (2015): n. pag. Web.

  • Journal

    Erdogan, B. Z.

    Celebrity Endorsement: A Literature Review

    1999 - Journal of Marketing Management

    In-text: (Erdogan 291-314)

    Your Bibliography: Erdogan, B. Zafer. "Celebrity Endorsement: A Literature Review." Journal of Marketing Management 15.4 (1999): 291-314. Web.

  • Journal

    Fillis, I.

    Small Firm Marketing Theory and Practice: Insights From The Outside

    2002 - Journal of Research in Marketing and Entrepreneurship

    In-text: (Fillis 134-157)

    Your Bibliography: Fillis, Ian. "Small Firm Marketing Theory And Practice: Insights From The Outside." Journal of Research in Marketing and Entrepreneurship 4.2 (2002): 134-157. Web.

  • Dissertation

    Forbes, K.

    Examining the Beauty Industry’s Use of Social Influencers


    In-text: (Forbes)

    Your Bibliography: Forbes, Kristen. "Examining The Beauty Industry’S Use Of Social Influencers." Undergraduate. Elon University, 2016. Print.

  • Journal

    Gao, Q. and Feng, C.

    Branding with social media: User gratifications, usage patterns, and brand message content strategies

    2016 - Computers in Human Behavior

    In-text: (Gao and Feng 868-890)

    Your Bibliography: Gao, Qin, and Chenyue Feng. "Branding With Social Media: User Gratifications, Usage Patterns, And Brand Message Content Strategies." Computers in Human Behavior 63 (2016): 868-890. Web.

  • Website

    Geyser, W.

    Meet the Top 25 Instagram Influencers of our time


    In-text: (Geyser)

    Your Bibliography: Geyser, Werner. "Meet The Top 25 Instagram Influencers Of Our Time." Influencer Marketing Hub. N.p., 2018. Web. 3 Feb. 2019.

  • Blog

    Gilliland, N.

    Transparency in influencer marketing: Where are we now?

    2018 - E-Consultancy

    In-text: (Gilliland)

    Your Bibliography: Gilliland, Nick. "Transparency In Influencer Marketing: Where Are We Now?." E-Consultancy. N.p., 2018. Web. 16 Dec. 2018.

  • Report

    Global Web Index

    Social Flagship Report

    2018 - Global Web Index

    In-text: (Global Web Index 13)

    Your Bibliography: Global Web Index. Social Flagship Report. Global Web Index, 2018. Web. 20 Dec. 2018.

  • Journal

    Gómez-Suárez, M., Martínez-Ruiz, M. P. and Martínez-Caraballo, N.

    Consumer-Brand Relationships under the Marketing 3.0 Paradigm: A Literature Review

    2017 - Frontiers in Psychology

    In-text: (Gómez-Suárez, Martínez-Ruiz and Martínez-Caraballo)

    Your Bibliography: Gómez-Suárez, Mónica, María Pilar Martínez-Ruiz, and Noemí Martínez-Caraballo. "Consumer-Brand Relationships Under The Marketing 3.0 Paradigm: A Literature Review." Frontiers in Psychology 08 (2017): n. pag. Web.

  • Journal

    Gupta, P. and Harris, J.

    How e-WOM recommendations influence product consideration and quality of choice: A motivation to process information perspective

    2010 - Journal of Business Research

    In-text: (Gupta and Harris 1041-1049)

    Your Bibliography: Gupta, Pranjal, and Judy Harris. "How E-WOM Recommendations Influence Product Consideration And Quality Of Choice: A Motivation To Process Information Perspective." Journal of Business Research 63.9-10 (2010): 1041-1049. Web.

  • Journal

    Harrigan, P., Evers, U., Miles, M. and Daly, T.

    Customer engagement with tourism social media brands

    2017 - Tourism Management

    In-text: (Harrigan et al. 597-609)

    Your Bibliography: Harrigan, Paul et al. "Customer Engagement With Tourism Social Media Brands." Tourism Management 59 (2017): 597-609. Web.

  • Book

    Harris, M. M.

    Handbook of research in international human resource management

    2008 - Lawrence Erlbaum Associates - New York, NY

    In-text: (Harris)

    Your Bibliography: Harris, Michael M. Handbook Of Research In International Human Resource Management. New York, NY: Lawrence Erlbaum Associates, 2008. Print.

  • Book

    Hesse-Biber, S. N.

    Mixed methods research

    2011 - Guilford Press - New York

    In-text: (Hesse-Biber)

    Your Bibliography: Hesse-Biber, Sharlene Nagy. Mixed Methods Research. New York: Guilford Press, 2011. Print.

  • Journal

    Horton, D. and Richard Wohl, R.

    Mass Communication and Para-Social Interaction

    1956 - Psychiatry

    In-text: (Horton and Richard Wohl 215-229)

    Your Bibliography: Horton, Donald, and R. Richard Wohl. "Mass Communication And Para-Social Interaction." Psychiatry 19.3 (1956): 215-229. Web.

  • Journal

    Huete-Alcocer, N.

    A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior

    2017 - Frontiers in Psychology

    In-text: (Huete-Alcocer)

    Your Bibliography: Huete-Alcocer, Nuria. "A Literature Review Of Word Of Mouth And Electronic Word Of Mouth: Implications For Consumer Behavior." Frontiers in Psychology 8 (2017): n. pag. Web. 7 Dec. 2018.

  • Website

    Influencer Marketing Agencies in the UK you Should Get to Know

    In-text: ("Influencer Marketing Agencies In The UK You Should Get To Know")

    Your Bibliography: "Influencer Marketing Agencies In The UK You Should Get To Know." Influencer Marketing Hub. Web. 2 Apr. 2019.

  • Report

    Influencer Marketing Hub

    The State of Influencer Marketing 2019

    2019 - Influencer Marketing HUb

    In-text: (Influencer Marketing Hub)

    Your Bibliography: Influencer Marketing Hub. The State Of Influencer Marketing 2019. Influencer Marketing HUb, 2019. Web. 2 Apr. 2019.

  • E-book or PDF

    Influencing Beauty

    2018 - Celebrity Intelligence

    In-text: (Influencing Beauty)

    Your Bibliography: Influencing Beauty. Celebrity Intelligence, 2018. Web. 29 Jan. 2019.

  • Conference proceedings

    Jaakonmäki, R., Müller, O. and vom Brocke, J.

    The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing

    2017 - Proceedings of the 50th Hawaii International Conference on System Sciences7 - Hawaii

    In-text: (Jaakonmäki, Müller and vom Brocke 1152-1153)

    Your Bibliography: Jaakonmäki, Roope, Oliver Müller, and Jan vom Brocke. "The Impact Of Content, Context, And Creator On User Engagement In Social Media Marketing." Proceedings Of The 50Th Hawaii International Conference On System Sciences7. 2017. 1152-1153. Print.

  • Journal

    Joseph, W. B.

    The Credibility of Physically Attractive Communicators: A Review

    1982 - Journal of Advertising

    In-text: (Joseph 15-24)

    Your Bibliography: Joseph, W. Benoy. "The Credibility Of Physically Attractive Communicators: A Review." Journal of Advertising 11.3 (1982): 15-24. Web.

  • Journal

    Kahle, L. R. and Homer, P. M.

    Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective

    1985 - Journal of Consumer Research

    In-text: (Kahle and Homer 954)

    Your Bibliography: Kahle, Lynn R., and Pamela M. Homer. "Physical Attractiveness Of The Celebrity Endorser: A Social Adaptation Perspective." Journal of Consumer Research 11.4 (1985): 954. Web.

  • Website

    Kallas, P.

    2018 - Dreamgrow

    In-text: (Kallas)

    Your Bibliography: Kallas, Pritt. N.p., 2018. Web. 3 Feb. 2019.

  • Journal

    Kapitan, S. and Silvera, D. H.

    From digital media influencers to celebrity endorsers: attributions drive endorser effectiveness

    2015 - Marketing Letters

    In-text: (Kapitan and Silvera 553-567)

    Your Bibliography: Kapitan, Sommer, and David H. Silvera. "From Digital Media Influencers To Celebrity Endorsers: Attributions Drive Endorser Effectiveness." Marketing Letters 27.3 (2015): 553-567. Web.

  • Website

    Keane, L.

    Why Brands Need to Understand the Consumer Buying Process


    In-text: (Keane)

    Your Bibliography: Keane, Lorna. "Why Brands Need To Understand The Consumer Buying Process." GlobalWebIndex Blog. N.p., 2018. Web. 20 Dec. 2018.

  • Journal

    Khamis, S., Ang, L. and Welling, R.

    Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers

    2016 - Celebrity Studies

    In-text: (Khamis, Ang and Welling 191-208)

    Your Bibliography: Khamis, Susie, Lawrence Ang, and Raymond Welling. "Self-Branding, ‘Micro-Celebrity’ And The Rise Of Social Media Influencers." Celebrity Studies 8.2 (2016): 191-208. Web.

  • Journal

    Kumar, V. and Mirchandani, R.

    Increasing the ROI of social media marketing

    2013 - IEEE Engineering Management Review

    In-text: (Kumar and Mirchandani 17-23)

    Your Bibliography: Kumar, V., and Rohan Mirchandani. "Increasing The ROI Of Social Media Marketing." IEEE Engineering Management Review 41.3 (2013): 17-23. Web.

  • Journal

    Lee, M. K., Shi, N., Cheung, C. M., Lim, K. H. and Sia, C. L.

    Consumer's decision to shop online: The moderating role of positive informational social influence

    2011 - Information & Management

    In-text: (Lee et al. 185-191)

    Your Bibliography: Lee, Matthew K.O. et al. "Consumer's Decision To Shop Online: The Moderating Role Of Positive Informational Social Influence." Information & Management 48.6 (2011): 185-191. Web.

  • Book

    Leṿin, A.

    The 2018 influencer marketing handbook


    In-text: (Leṿin 10 -14)

    Your Bibliography: Leṿin, Aron. The 2018 Influencer Marketing Handbook. 2018. Print.

  • Journal

    Lin, C. A. and Kim, T.

    Predicting user response to sponsored advertising on social media via the technology acceptance model

    2016 - Computers in Human Behavior

    In-text: (Lin and Kim 710-718)

    Your Bibliography: Lin, Carolyn A., and Tonghoon Kim. "Predicting User Response To Sponsored Advertising On Social Media Via The Technology Acceptance Model." Computers in Human Behavior 64 (2016): 710-718. Web.

  • Journal

    Lin, H., Bruning, P. F. and Swarna, H.

    Using online opinion leaders to promote the hedonic and utilitarian value of products and services

    2018 - Business Horizons

    In-text: (Lin, Bruning and Swarna 431-442)

    Your Bibliography: Lin, Hsin-Chen, Patrick F. Bruning, and Hepsi Swarna. "Using Online Opinion Leaders To Promote The Hedonic And Utilitarian Value Of Products And Services." Business Horizons 61.3 (2018): 431-442. Web.

  • Journal

    Loureiro, S. M. C., Costa, I. and Panchapakesan, P.

    A passion for fashion

    2017 - International Journal of Retail & Distribution Management

    In-text: (Loureiro, Costa and Panchapakesan 468-484)

    Your Bibliography: Loureiro, Sandra Maria Correia, Inês Costa, and Padma Panchapakesan. "A Passion For Fashion." International Journal of Retail & Distribution Management 45.5 (2017): 468-484. Web.

  • Journal

    Loureiro, S. M. C., Costa, I. and Panchapakesan, P.

    A passion for fashion

    2017 - International Journal of Retail & Distribution Management

    In-text: (Loureiro, Costa and Panchapakesan 468-484)

    Your Bibliography: Loureiro, Sandra Maria Correia, Inês Costa, and Padma Panchapakesan. "A Passion For Fashion." International Journal of Retail & Distribution Management 45.5 (2017): 468-484. Web.

  • Journal

    Luo, X., Zhang, J. and Duan, W.

    Social Media and Firm Equity Value

    2012 - SSRN Electronic Journal

    In-text: (Luo, Zhang and Duan)

    Your Bibliography: Luo, Xueming, Jie Zhang, and Wenjing Duan. "Social Media And Firm Equity Value." SSRN Electronic Journal (2012): n. pag. Web.

  • Journal

    Mangold, W. G. and Faulds, D. J.

    Social media: The new hybrid element of the promotion mix

    2009 - Business Horizons

    In-text: (Mangold and Faulds 357-365)

    Your Bibliography: Mangold, W. Glynn, and David J. Faulds. "Social Media: The New Hybrid Element Of The Promotion Mix." Business Horizons 52.4 (2009): 357-365. Web.

  • Website


    2016 - MediaKix

    In-text: ("Mediakix")

    Your Bibliography: "Mediakix." HOW BRANDS CAN REACH NEW AUDIENCES WITH MICRO-INFLUENCERS. N.p., 2016. Web. 4 Feb. 2019.

  • Journal

    More, J. S. and Lingam, C.

    A SI model for social media influencer maximization

    2017 - Applied Computing and Informatics

    In-text: (More and Lingam)

    Your Bibliography: More, Jyoti Sunil, and Chelpa Lingam. "A SI Model For Social Media Influencer Maximization." Applied Computing and Informatics (2017): n. pag. Web.

  • Journal

    Ohanian, R.

    Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness

    1990 - Journal of Advertising

    In-text: (Ohanian 39-52)

    Your Bibliography: Ohanian, Roobina. "Construction And Validation Of A Scale To Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, And Attractiveness." Journal of Advertising 19.3 (1990): 39-52. Web.

  • Journal

    Okazaki, S. and Taylor, C. R.

    Social media and international advertising: theoretical challenges and future directions

    2013 - International Marketing Review

    In-text: (Okazaki and Taylor 56-71)

    Your Bibliography: Okazaki, Shintaro, and Charles R. Taylor. "Social Media And International Advertising: Theoretical Challenges And Future Directions." International Marketing Review 30.1 (2013): 56-71. Web.

  • Website

    PLATON, O.

    An Exploratory Study Regarding the Brand-Consumer Relationship in Social Media


    In-text: (PLATON)

    Your Bibliography: PLATON, OTILIA-ELENA. "An Exploratory Study Regarding The Brand-Consumer Relationship In Social Media." N.p., 2018. Web. 20 Dec. 2018.

  • Journal

    Popp, B. and Woratschek, H.

    Introducing branded communities in sport for building strong brand relations in social media

    2016 - Sport Management Review

    In-text: (Popp and Woratschek 183-197)

    Your Bibliography: Popp, Bastian, and Herbert Woratschek. "Introducing Branded Communities In Sport For Building Strong Brand Relations In Social Media." Sport Management Review 19.2 (2016): 183-197. Web.

  • Journal

    Powers, T., Advincula, D., Austin, M. S., Graiko, S. and Snyder, J.

    Digital and Social Media In the Purchase Decision Process

    2012 - Journal of Advertising Research

    In-text: (Powers et al. 479-489)

    Your Bibliography: Powers, Todd et al. "Digital And Social Media In The Purchase Decision Process." Journal of Advertising Research 52.4 (2012): 479-489. Web.

  • Dissertation

    Rantanen, J. R.

    Celebrity Endorsement in Social Media Marketing


    In-text: (Rantanen)

    Your Bibliography: Rantanen, Janina Rantanen. "Celebrity Endorsement In Social Media Marketing." Undergraduate. Haag-Helia University of the applied sciences, 2017. Print.

  • Journal

    Rejón-Guardia, F., Martínez-López, F. J., Esteban-Millat, I. and Gázquez-Abad, J. C.

    Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats

    2016 - Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era

    In-text: (Rejón-Guardia et al. 133-134)

    Your Bibliography: Rejón-Guardia, Francisco et al. "Evaluation Of The Cognitive Effectiveness On Social Media Advertising Formats." Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era (2016): 133-134. Web. 11 Dec. 2018.

  • Journal

    Reza Jalilvand, M. and Samiei, N.

    The effect of electronic word of mouth on brand image and purchase intention

    2012 - Marketing Intelligence & Planning

    In-text: (Reza Jalilvand and Samiei 460-476)

    Your Bibliography: Reza Jalilvand, Mohammad, and Neda Samiei. "The Effect Of Electronic Word Of Mouth On Brand Image And Purchase Intention." Marketing Intelligence & Planning 30.4 (2012): 460-476. Web.

  • Journal

    Risius, M. and Beck, R.

    Effectiveness of corporate social media activities in increasing relational outcomes

    2015 - Information & Management

    In-text: (Risius and Beck 824-839)

    Your Bibliography: Risius, Marten, and Roman Beck. "Effectiveness Of Corporate Social Media Activities In Increasing Relational Outcomes." Information & Management 52.7 (2015): 824-839. Web.

  • Journal

    Roshwalb, I., Katz, E. and Lazarsfeld, P. F.

    Personal Influence: The Part Played by People in the Flow of Mass Communications

    1956 - Journal of Marketing

    In-text: (Roshwalb, Katz and Lazarsfeld 129)

    Your Bibliography: Roshwalb, Irving, Elihu Katz, and Paul F. Lazarsfeld. "Personal Influence: The Part Played By People In The Flow Of Mass Communications." Journal of Marketing 21.1 (1956): 129. Web.

  • Journal

    Sahelices-Pinto, C. and Rodríguez-Santos, C.

    E-WoM and 2.0 Opinion Leaders

    2014 - Journal of Food Products Marketing

    In-text: (Sahelices-Pinto and Rodríguez-Santos 244-261)

    Your Bibliography: Sahelices-Pinto, César, and Carmen Rodríguez-Santos. "E-Wom And 2.0 Opinion Leaders." Journal of Food Products Marketing 20.3 (2014): 244-261. Web.

  • Book

    Saunders, M. N. K., Lewis, P. and Thornhill, A.

    Research methods for business students

    2012 - Pearsons Education Limited. - Edinburgh

    In-text: (Saunders, Lewis and Thornhill)

    Your Bibliography: Saunders, M. N. K, Philip Lewis, and Adrian Thornhill. Research Methods For Business Students. 6th ed. Edinburgh: Pearsons Education Limited., 2012. Print.

  • Journal

    Serra Cantallops, A. and Salvi, F.

    New consumer behavior: A review of research on eWOM and hotels

    2014 - International Journal of Hospitality Management

    In-text: (Serra Cantallops and Salvi 41-51)

    Your Bibliography: Serra Cantallops, Antoni, and Fabiana Salvi. "New Consumer Behavior: A Review Of Research On Ewom And Hotels." International Journal of Hospitality Management 36 (2014): 41-51. Web.

  • Journal

    Smith, B. G.

    The evolution of the blogger: Blogger considerations of public relations-sponsored content in the blogosphere

    2010 - Public Relations Review

    In-text: (Smith 175-177)

    Your Bibliography: Smith, Brian G. "The Evolution Of The Blogger: Blogger Considerations Of Public Relations-Sponsored Content In The Blogosphere." Public Relations Review 36.2 (2010): 175-177. Web.

  • Website

    Stewart, R.

    The Drum

    2016 - The Drum

    In-text: (Stewart)

    Your Bibliography: Stewart, Rebecca. "The Drum." Lord & Taylor reviews use of social influencers following FTC Instagram settlement. N.p., 2016. Web. 29 Jan. 2019.

  • Journal

    Steyn, P., Ewing, M. T., van Heerden, G., Pitt, L. F. and Windisch, L.

    From whence it came

    2011 - International Journal of Advertising

    In-text: (Steyn et al. 133-160)

    Your Bibliography: Steyn, Peter et al. "From Whence It Came." International Journal of Advertising 30.1 (2011): 133-160. Web.

  • Journal

    Sudha, M. and Sheena, K.

    Impact of Influencers in Consumer Decision Process: the Fashion Industry

    2017 - SCMS Journal of Indian Management,

    In-text: (Sudha and Sheena 16-19)

    Your Bibliography: Sudha, M, and K Sheena. "Impact Of Influencers In Consumer Decision Process: The Fashion Industry." SCMS Journal of Indian Management, (2017): 16-19. Web. 20 Dec. 2018.

  • Journal

    Swani, K., Milne, G. R., Brown, B. P., Assaf, A. G. and Donthu, N.

    What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

    2017 - Industrial Marketing Management

    In-text: (Swani et al. 77-87)

    Your Bibliography: Swani, Kunal et al. "What Messages To Post? Evaluating The Popularity Of Social Media Communications In Business Versus Consumer Markets." Industrial Marketing Management 62 (2017): 77-87. Web.

  • Website

    Swant, M.

    Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends


    In-text: (Swant)

    Your Bibliography: Swant, Marty. "Twitter Says Users Now Trust Influencers Nearly As Much As Their Friends." N.p., 2016. Web. 15 Mar. 2019.

  • Journal

    van Burg, E., Podoynitsyna, K., Beck, L. and Lommelen, T.

    Directive Deficiencies: How Resource Constraints Direct Opportunity Identification in SMEs

    2012 - Journal of Product Innovation Management

    In-text: (van Burg et al. 1000-1011)

    Your Bibliography: van Burg, Elco et al. "Directive Deficiencies: How Resource Constraints Direct Opportunity Identification In Smes." Journal of Product Innovation Management 29.6 (2012): 1000-1011. Web.

  • Journal

    Van der Waldt, D., M van Loggerenberg, M. and Wehmeyer, L.

    Celebrity endorsements versus created spokespersons in advertising: a survey among students

    2009 - South African Journal of Economic and Management Sciences

    In-text: (Van der Waldt, M van Loggerenberg and Wehmeyer 100-114)

    Your Bibliography: Van der Waldt, Delarey, M M van Loggerenberg, and L Wehmeyer. "Celebrity Endorsements Versus Created Spokespersons In Advertising: A Survey Among Students." South African Journal of Economic and Management Sciences 12.1 (2009): 100-114. Web.

  • E-book or PDF

    What consumers think about influencer marketing

    2018 - Influencer Intelligence

    In-text: (What Consumers Think About Influencer Marketing)

    Your Bibliography: What Consumers Think About Influencer Marketing. Influencer Intelligence, 2018. Web. 15 Mar. 2019.

  • Journal

    Wiedmann, K., Hennigs, N. and Langner, S.

    Spreading the Word of Fashion: Identifying Social Influencers in Fashion Marketing

    2010 - Journal of Global Fashion Marketing

    In-text: (Wiedmann, Hennigs and Langner 142-153)

    Your Bibliography: Wiedmann, Klaus-Peter, Nadine Hennigs, and Sascha Langner. "Spreading The Word Of Fashion: Identifying Social Influencers In Fashion Marketing." Journal of Global Fashion Marketing 1.3 (2010): 142-153. Web.

  • Website

    Wissman, B.

    Micro-Influencers: The Marketing Force Of The Future?


    In-text: (Wissman)

    Your Bibliography: Wissman, Barrett. "Micro-Influencers: The Marketing Force Of The Future?." N.p., 2018. Web. 3 Feb. 2019.

  • Journal

    Wu, C.

    The performance impact of social media in the chain store industry

    2016 - Journal of Business Research

    In-text: (Wu 5310-5316)

    Your Bibliography: Wu, Chih-Wen. "The Performance Impact Of Social Media In The Chain Store Industry." Journal of Business Research 69.11 (2016): 5310-5316. Web.

  • Journal

    Yang, F. X.

    Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions

    2016 - Journal of Hospitality & Tourism Research

    In-text: (Yang 93-127)

    Your Bibliography: Yang, Fiona X. "Effects Of Restaurant Satisfaction And Knowledge Sharing Motivation On Ewom Intentions." Journal of Hospitality & Tourism Research 41.1 (2016): 93-127. Web.

  • Journal

    Yang, F. X.

    Effects of Restaurant Satisfaction and Knowledge Sharing Motivation on eWOM Intentions

    2016 - Journal of Hospitality & Tourism Research

    In-text: (Yang 93-127)

    Your Bibliography: Yang, Fiona X. "Effects Of Restaurant Satisfaction And Knowledge Sharing Motivation On Ewom Intentions." Journal of Hospitality & Tourism Research 41.1 (2016): 93-127. Web.

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