These are the sources and citations used to research IMP Assignment. This bibliography was generated on Cite This For Me on

  • Website

    Comcowich, W.

    How Three Brands Recovered from PR Crises: United, Pepsi, Uber


    In-text: (Comcowich)

    Your Bibliography: Comcowich, William. "How Three Brands Recovered From PR Crises: United, Pepsi, Uber." N.p., 2017. Web.

  • Website

    Deen, S.

    Pepsi defend Kendall Jenner advert after Black Lives Matter backlash | Metro News

    2017 - Metro

    In-text: (Deen)

    Your Bibliography: Deen, Sarah. "Pepsi Defend Kendall Jenner Advert After Black Lives Matter Backlash | Metro News." N.p., 2017. Web.

  • Website

    Handley, L.

    Pepsi has a new ad slogan. And it's already dividing opinion


    In-text: (Handley)

    Your Bibliography: Handley, Lucy. "Pepsi Has A New Ad Slogan. And It's Already Dividing Opinion." CNBC. N.p., 2019. Web.

  • Website

    Hogan, M.

    Kendall Jenner ad uproar 'shows how far Pepsi has fallen,' marketing exec says


    In-text: (Hogan)

    Your Bibliography: Hogan, Mack. "Kendall Jenner Ad Uproar 'Shows How Far Pepsi Has Fallen,' Marketing Exec Says." CNBC. N.p., 2017. Web.

  • Website


    2019 - Forbes

    In-text: ("Pepsi")

    Your Bibliography: "Pepsi." Forbes. N.p., 2019. Web.

  • Website

    Pepsi Statement Re: Pepsi Moments Content

    2017 - PepsiCo

    In-text: ("Pepsi Statement Re: Pepsi Moments Content")

    Your Bibliography: "Pepsi Statement Re: Pepsi Moments Content." PepsiCo, Inc. Official Website. N.p., 2017. Web.

  • Website

    Pepsi Store - History of the Birthplace of Pepsi

    Pepsi Store

    In-text: ("Pepsi Store - History Of The Birthplace Of Pepsi")

    Your Bibliography: "Pepsi Store - History Of The Birthplace Of Pepsi." Web. 16 Feb. 2020.

  • Website

    Wamsley, L.

    NPR Choice page


    In-text: (Wamsley)

    Your Bibliography: Wamsley, Laurel. "NPR Choice Page." N.p., 2017. Web.

  • Website

    Watercutter, A.

    Pepsi’s New Kendall Jenner Ad Was So Bad It Actually United the Internet


    In-text: (Watercutter)

    Your Bibliography: Watercutter, Angela. "Pepsi’S New Kendall Jenner Ad Was So Bad It Actually United The Internet." WIRED. N.p., 2017. Web.

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