These are the sources and citations used to research Dissertation. This bibliography was generated on Cite This For Me on

  • Journal

    Aaker, D.

    The Five Biggest Ideas of the Branding Era

    2014 - Marketing News

    In-text: (Aaker 22-23)

    Your Bibliography: Aaker, David. "The Five Biggest Ideas Of The Branding Era." Marketing News 48.7 (2014): 22-23. Print.

  • Journal

    Daly, A. and Moloney, D.

    Managing Corporate Rebranding

    2004 - Irish Marketing Review

    In-text: (Daly and Moloney 30-36)

    Your Bibliography: Daly, Aidan, and Deirdre Moloney. "Managing Corporate Rebranding." Irish Marketing Review 17.1/2 (2004): 30-36. Print.

  • Website



    In-text: ("Dictionary")

    Your Bibliography: "Dictionary." N.p., 2015. Web. 14 Jan. 2015.

  • Dissertation

    Evans, I.

    A qualitative evaluation of the impact of rebranding: A case of Cardiff City Football Club.


    In-text: (Evans)

    Your Bibliography: Evans, Ieuan. "A Qualitative Evaluation Of The Impact Of Rebranding: A Case Of Cardiff City Football Club.." Undergraduate. Cardiff Metropolitan University, 2014. Print.

  • Journal

    Fetscherin, M. and Usunier, J.

    Corporate branding: an interdisciplinary literature review

    2012 - European Journal of Marketing

    In-text: (Fetscherin and Usunier 733-753)

    Your Bibliography: Fetscherin, Marc, and Jean‐Claude Usunier. "Corporate Branding: An Interdisciplinary Literature Review." European Journal of Marketing 46.5 (2012): 733-753. Print.

  • Book

    Ind, N.

    Beyond branding

    2003 - Kogan Page - London, UK

    In-text: (Ind)

    Your Bibliography: Ind, Nicholas. Beyond Branding. London, UK: Kogan Page, 2003. Print.

  • Journal

    Keränen, J., Piirainen, K. A. and Salminen, R. T.

    Systematic review on B2B branding: research issues and avenues for future research

    2012 - Journal of Product & Brand Management

    In-text: (Keränen, Piirainen and Salminen 404-417)

    Your Bibliography: Keränen, Joona, Kalle A. Piirainen, and Risto T. Salminen. "Systematic Review On B2B Branding: Research Issues And Avenues For Future Research." Journal of Product & Brand Management 21.6 (2012): 404-417. Print.

  • Book

    Kotler, P. and Pfoertsch, W.

    B2B brand management

    2006 - Springer - Heidelberg

    In-text: (Kotler and Pfoertsch)

    Your Bibliography: Kotler, Philip, and Waldemar Pfoertsch. B2B Brand Management. Heidelberg: Springer, 2006. Print.

  • Journal

    Leek, S. and Christodoulides, G.

    A literature review and future agenda for B2B branding: Challenges of branding in a B2B context

    2011 - Industrial Marketing Management

    In-text: (Leek and Christodoulides 830-837)

    Your Bibliography: Leek, Sheena, and George Christodoulides. "A Literature Review And Future Agenda For B2B Branding: Challenges Of Branding In A B2B Context." Industrial Marketing Management 40 (2011): 830-837. Print.

  • Journal

    Merilees, B. and Miller, D.

    Principles of corporate rebranding

    2008 - European Journal of Marketing

    In-text: (Merilees and Miller 537-552)

    Your Bibliography: Merilees, Bill, and Dale Miller. "Principles Of Corporate Rebranding." European Journal of Marketing 42.5/6 (2008): 537-552. Print.

  • Journal

    Miller, D., Merilees, B. and Yakimova, R.

    Corporate Rebranding: An Integrative Review of Major Enablers and Barriers to the Rebranding Process

    2014 - International Journal of Management Reviews

    In-text: (Miller, Merilees and Yakimova 265-289)

    Your Bibliography: Miller, Dale, Bill Merilees, and Raisa Yakimova. "Corporate Rebranding: An Integrative Review Of Major Enablers And Barriers To The Rebranding Process." International Journal of Management Reviews 16 (2014): 265-289. Print.

  • Book

    Saunders, M., Lewis, P. and Thornhill, A.

    Research methods for business students

    2012 - Pearson - Harlow, England

    In-text: (Saunders, Lewis and Thornhill)

    Your Bibliography: Saunders, Mark, Philip Lewis, and Adrian Thornhill. Research Methods For Business Students. Harlow, England: Pearson, 2012. Print.

  • Journal

    Walley, K., Custance, P., Taylor, S., Lindgreen, A. and Hingley, M.

    The importance of brand in the industrial purchase decision: a case study of the UK tractor market

    2007 - Journal of Business & Industrial Marketing

    In-text: (Walley et al. 383-393)

    Your Bibliography: Walley, Keith et al. "The Importance Of Brand In The Industrial Purchase Decision: A Case Study Of The UK Tractor Market." Journal of Business & Industrial Marketing 22.6 (2007): 383-393. Print.

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