These are the sources and citations used to research Advertising relevance. This bibliography was generated on Cite This For Me on

  • Journal

    Ali Shah, S. Z. and Akbar, S.

    Value relevance of advertising expenditure: A review of the literature

    2008 - International Journal of Management Reviews

    In-text: (Ali Shah and Akbar 301-325)

    Your Bibliography: Ali Shah, Syed Zulfiqar, and Saeed Akbar. "Value Relevance Of Advertising Expenditure: A Review Of The Literature." International Journal of Management Reviews 10.4 (2008): 301-325. Web.

  • Book

    Cheng, H.

    Handbook of International Advertising Research

    2014 - Wiley-Blackwell - Chichester

    In-text: (Cheng)

    Your Bibliography: Cheng, Hong. Handbook Of International Advertising Research. Chichester: Wiley-Blackwell, 2014. Print.

  • Journal

    HAMILTON, S. F., RICHARDS, T. J. and STIEGERT, K. W.

    HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING

    2011 - Economic Inquiry

    In-text: (HAMILTON, RICHARDS and STIEGERT 1183-1195)

    Your Bibliography: HAMILTON, STEPHEN F., TIMOTHY J. RICHARDS, and KYLE W. STIEGERT. "HOW DOES ADVERTISING AFFECT MARKET PERFORMANCE? A NOTE ON GENERIC ADVERTISING." Economic Inquiry 51.2 (2011): 1183-1195. Web.

  • Journal

    KOSTOVA, D. and BLECHER, E.

    DOES ADVERTISING MATTER? ESTIMATING THE IMPACT OF CIGARETTE ADVERTISING ON SMOKING AMONG YOUTH IN DEVELOPING COUNTRIES

    2012 - Contemporary Economic Policy

    In-text: (KOSTOVA and BLECHER 537-548)

    Your Bibliography: KOSTOVA, DELIANA, and EVAN BLECHER. "DOES ADVERTISING MATTER? ESTIMATING THE IMPACT OF CIGARETTE ADVERTISING ON SMOKING AMONG YOUTH IN DEVELOPING COUNTRIES." Contemporary Economic Policy 31.3 (2012): 537-548. Web.

  • Journal

    Molloy, E.

    This Ad is for You: Targeting and the Effect of Alcohol Advertising on Youth Drinking

    2015 - Health Econ.

    In-text: (Molloy n/a-n/a)

    Your Bibliography: Molloy, Eamon. "This Ad Is For You: Targeting And The Effect Of Alcohol Advertising On Youth Drinking." Health Econ. (2015): n/a-n/a. Web.

  • Journal

    Saffer, H. and Dave, D.

    Alcohol advertising and alcohol consumption by adolescents

    2006 - Health Econ.

    In-text: (Saffer and Dave 617-637)

    Your Bibliography: Saffer, Henry, and Dhaval Dave. "Alcohol Advertising And Alcohol Consumption By Adolescents." Health Econ. 15.6 (2006): 617-637. Web.

  • Journal

    Wang, F., Zhang, X. (. and Ouyang, M.

    Does advertising create sustained firm value? The capitalization of brand intangible

    2008 - Journal of the Academy of Marketing Science

    In-text: (Wang, Zhang and Ouyang 130-143)

    Your Bibliography: Wang, Fang, Xiao-Ping (Steven) Zhang, and Ming Ouyang. "Does Advertising Create Sustained Firm Value? The Capitalization Of Brand Intangible." Journal of the Academy of Marketing Science 37.2 (2008): 130-143. Web.

  • Journal

    Yu, J. (. and Cude, B.

    ‘Hello, Mrs. Sarah Jones! We recommend this product!’�Consumers' perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media

    2009 - International Journal of Consumer Studies

    In-text: (Yu and Cude 503-514)

    Your Bibliography: Yu, Jay (Hyunjae), and Brenda Cude. "‘Hello, Mrs. Sarah Jones! We Recommend This Product!’Ï¿½Consumers' Perceptions About Personalized Advertising: Comparisons Across Advertisements Delivered Via Three Different Types Of Media." International Journal of Consumer Studies 33.4 (2009): 503-514. Web.

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