These are the sources and citations used to research global marketing in hospitality. This bibliography was generated on Cite This For Me on

  • Book

    Aaker, D. A.

    Brand portfolio strategy

    2004 - Free Press - New York

    In-text: (Aaker)

    Your Bibliography: Aaker, David A. Brand Portfolio Strategy. New York: Free Press, 2004. Print.

  • Book

    Brotherton, B.

    The International hospitality industry

    2003 - Butterworth-Heinemann - Oxford

    In-text: (Brotherton)

    Your Bibliography: Brotherton, Bob. The International Hospitality Industry. Oxford: Butterworth-Heinemann, 2003. Print.

  • Book

    Contractor, F. J.

    Valuation of intangible assets in global operations

    2001 - Quorum - Westport, Conn.

    In-text: (Contractor)

    Your Bibliography: Contractor, Farok J. Valuation Of Intangible Assets In Global Operations. Westport, Conn.: Quorum, 2001. Print.

  • Book

    Dev, C. S.

    Hospitality branding

    2012 - Cornell University Press - Ithaca, N.Y.

    In-text: (Dev)

    Your Bibliography: Dev, Chekitan S. Hospitality Branding. Ithaca, N.Y.: Cornell University Press, 2012. Print.

  • Book

    Enz, C. A.

    The Cornell School of Hotel Administration handbook of applied hospitality strategy

    2010 - SAGE - Los Angeles

    In-text: (Enz)

    Your Bibliography: Enz, Cathy A. The Cornell School Of Hotel Administration Handbook Of Applied Hospitality Strategy. Los Angeles: SAGE, 2010. Print.

  • Website

    Fact sheet

    2015

    In-text: ("Fact Sheet")

    Your Bibliography: "Fact Sheet." Novotel.com. N.p., 2015. Web. 22 Feb. 2015.

  • Book

    Lambin, J., Chumpitaz, R. and Schuiling, I.

    Market-driven management

    2007 - Palgrave Macmillan - Basingstoke

    In-text: (Lambin, Chumpitaz and Schuiling)

    Your Bibliography: Lambin, Jean-Jacques, Ruben Chumpitaz, and Isabelle Schuiling. Market-Driven Management. Basingstoke: Palgrave Macmillan, 2007. Print.

  • Book

    Oh, H. and Pizam, A.

    Handbook of hospitality marketing management

    2008 - Butterworth-Heinemann - Oxford

    In-text: (Oh and Pizam)

    Your Bibliography: Oh, Haemoon, and Abraham Pizam. Handbook Of Hospitality Marketing Management. Oxford: Butterworth-Heinemann, 2008. Print.

  • Book

    Pizam, A.

    International encyclopedia of hospitality management

    2010 - Elsevier - Amsterdam

    In-text: (Pizam)

    Your Bibliography: Pizam, Abraham. International Encyclopedia Of Hospitality Management. Amsterdam: Elsevier, 2010. Print.

  • Website

    Press kit

    2015

    In-text: ("Press Kit")

    Your Bibliography: "Press Kit." Novotel.com. N.p., 2015. Web. 22 Feb. 2015.

  • Book

    Prideaux, B., Moscardo, G. and Laws, E.

    Managing tourism and hospitality services

    2005 - CABI Publishing - Cambridge, MA

    In-text: (Prideaux, Moscardo and Laws)

    Your Bibliography: Prideaux, B, Gianna Moscardo, and Eric Laws. Managing Tourism And Hospitality Services. Cambridge, MA: CABI Publishing, 2005. Print.

  • Book

    Salver, J.

    Brand Management in the Hotel Industry and its Potential for Achieving Customer Loyalty

    2009 - GRIN Verlag GmbH - München

    In-text: (Salver)

    Your Bibliography: Salver, Jessica. Brand Management In The Hotel Industry And Its Potential For Achieving Customer Loyalty. München: GRIN Verlag GmbH, 2009. Print.

  • Newspaper

    Seibertová, V.

    Brand is now the key to success

    2007 - 4 Hoteliers hotel,travel and hospitality news

    In-text: (Seibertová)

    Your Bibliography: Seibertová, Václava. "Brand Is Now The Key To Success." 4 Hoteliers hotel,travel and hospitality news 2007. Web. 15 Feb. 2015.

  • Book

    Siguaw, J. and Smith, R.

    Strategic Hospitality Leadership

    2010 - John Wiley & Sons - New York, NY

    In-text: (Siguaw and Smith)

    Your Bibliography: Siguaw, Judy, and Russel Smith. Strategic Hospitality Leadership. New York, NY: John Wiley & Sons, 2010. Print.

  • Book

    Welch, L. S., Benito, G. R. G. and Petersen, B.

    Foreign operation methods

    2007 - Edward Elgar - Cheltenham, UK

    In-text: (Welch, Benito and Petersen)

    Your Bibliography: Welch, Lawrence S, Gabriel R. G Benito, and Bent Petersen. Foreign Operation Methods. Cheltenham, UK: Edward Elgar, 2007. Print.

  • Book

    Wood, R. C. and Brotherton, B.

    The Sage handbook of hospitality management

    2008 - Sage - Los Angeles

    In-text: (Wood and Brotherton)

    Your Bibliography: Wood, Roy C, and Bob Brotherton. The Sage Handbook Of Hospitality Management. Los Angeles: Sage, 2008. Print.

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